After reading this great article by Kevin McCarthy about Why Does Change Management Fail? I got to think about the best cases I have worked on.
They certainly were not the 'down-sizing' scenarios, but they were the pushing into new markets, expansion, and 'up-sizing'. We got the greatest buzz from these, the client got the greatest satisfaction and the employees were 'on-board from the outset.
Kevin is right; change is (mostly) negative. Growth on the other-hand only leads in one direction, upwards.
So the 'On Purpose' business as Kevin has coined will always be the winner. What about your growth management needs?
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